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Search Engine Marketing & Optimization
With more than 500 million people using search engines each and every day to locate a product or service, establishing a strong presence in top search engines is vital for any size business. Notwithstanding, increasing competition and ever-changing technology makes it difficult for most small to medium size businesses to create and maintain a profitable Web presence.
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Strategic Website Design
We create sites that look clean, crisp, credible and stylish; but more importantly, we build sites that are useful to visitors and extremely friendly to search engines. Most web design firms have talented artists and designers, but lack the search engine expertise and backend development it takes to get maximum visitors and conversion. Without experience and correct knowledge, a site can look great but generate little traffic or revenue.
Pay-per-click Management
While not essential to a succesful natural search engine marketing campaign, pay-per-click (PPC) advertising in top search engines can be useful.
Pay-per-click (PPC) advertising involves paying each time a user clicks on your link. This is different from normal search engine results in that your web site code does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results. The advantage is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engine's proprietary ranking algorithm. Two such programs are described below.
Overture, formerly GoTo until October 2001, is a paid placement search engine. This means that you can pay to get top placement for the search terms you want. Overture is also a paid listings distribution network that provides its listings to many other search engines. Overture itself estimates that more than 90 percent of users see its links at their partner search engines instead of at the Overture site.
Google has their own pay-per-click program called Google AdWords. The AdWords program allows listings to appear in boxes that run along the right-hand side of Google's results page. These are sold on a self-serve basis, which means you can get started almost immediately.
While PPC advertising is straight forward it can also become very expensive if not implemented properly. Extensive keywork research, strategic website design, title and description optimization and regular monitoring are all part of a successful PPC campaign.
Free Marketing Consultation
We provide superior ebusiness and search engine marketing solutions. Call us today for a FREE consultation! We will analyze your business and discuss with you proven strategies to get your site ranked at the top of search engines like Google, Yahoo, and MSN. Start generating traffic to your site today!